Percent of total U.S. auto industry market share, by automaker, 1961–2014
| Company | Ford | GM | Honda | Toyota | Chrysler |
|---|---|---|---|---|---|
| 1961 | 29.3% | 45.7 | — | — | 10.4 |
| 1962 | 26.8 | 50.7 | — | — | 9.6 |
| 1963 | 25.8 | 49.7 | — | — | 12.1 |
| 1964 | 26.6 | 48.1 | — | — | 13.3 |
| 1965 | 26.8 | 49.6 | — | 0.1 | 14.3 |
| 1966 | 27.4 | 47.5 | — | 0.2 | 14.7 |
| 1967 | 23.9 | 48.9 | — | 0.4 | 15.2 |
| 1968 | 26.0 | 46.0 | — | 0.6 | 15.2 |
| 1969 | 26.3 | 45.8 | — | 1.1 | 14.1 |
| 1970 | 28.3 | 38.9 | 0.0 | 2.0 | 14.9 |
| 1971 | 25.5 | 44.3 | 0.1 | 2.5 | 13.1 |
| 1972 | 26.8 | 42.9 | 0.2 | 2.3 | 13.9 |
| 1973 | 26.4 | 43.6 | 0.3 | 2.3 | 13.5 |
| 1974 | 27.4 | 41.2 | 0.4 | 2.3 | 14.2 |
| 1975 | 25.4 | 43.1 | 0.9 | 3.0 | 12.9 |
| 1976 | 24.6 | 46.5 | 1.1 | 3.0 | 14.4 |
| 1977 | 25.8 | 44.8 | 1.5 | 3.9 | 13.0 |
| 1978 | 26.1 | 45.9 | 1.8 | 3.5 | 12.3 |
| 1979 | 23.8 | 44.7 | 2.5 | 4.5 | 11.1 |
| 1980 | 20.5 | 44.2 | 3.3 | 6.2 | 9.1 |
| 1981 | 19.8 | 42.9 | 3.4 | 6.6 | 9.5 |
| 1982 | 20.3 | 43.2 | 3.5 | 6.4 | 9.9 |
| 1983 | 20.8 | 43.1 | 3.3 | 5.9 | 9.9 |
| 1984 | 21.7 | 41.7 | 3.5 | 5.7 | 11.1 |
| 1985 | 21.3 | 40.4 | 3.5 | 6.0 | 11.8 |
| 1986 | 21.2 | 38.5 | 4.3 | 6.3 | 11.7 |
| 1987 | 23.1 | 34.7 | 4.9 | 6.2 | 12.3 |
| 1988 | 24.2 | 35.2 | 4.9 | 6.0 | 14.0 |
| 1989 | 24.5 | 34.7 | 5.3 | 6.5 | 13.5 |
| 1990 | 23.8 | 35.2 | 6.0 | 7.6 | 12.0 |
| 1991 | 23.2 | 34.6 | 6.4 | 8.2 | 12.0 |
| 1992 | 24.7 | 33.7 | 5.9 | 7.9 | 13.1 |
| 1993 | 25.4 | 33.1 | 5.1 | 7.3 | 14.4 |
| 1994 | 25.1 | 32.7 | 5.1 | 7.1 | 14.3 |
| 1995 | 25.5 | 32.2 | 5.3 | 7.2 | 14.3 |
| 1996 | 25.2 | 30.8 | 5.5 | 7.5 | 15.9 |
| 1997 | 24.9 | 30.6 | 6.1 | 7.9 | 14.9 |
| 1998 | 24.4 | 28.7 | 6.3 | 8.5 | 15.7 |
| 1999 | 23.2 | 28.8 | 6.2 | 8.5 | 15.2 |
| 2000 | 22.6 | 28.0 | 6.5 | 9.1 | 14.2 |
| 2001 | 21.6 | 28.0 | 6.9 | 10.0 | 13.0 |
| 2002 | 19.9 | 28.3 | 7.3 | 10.3 | 12.9 |
| 2003 | 19.2 | 27.7 | 8.0 | 11.0 | 12.5 |
| 2004 | 18.0 | 26.9 | 8.1 | 11.9 | 12.8 |
| 2005 | 17.0 | 25.6 | 8.4 | 13.0 | 13.2 |
| 2006 | 16.0 | 23.9 | 8.9 | 15.0 | 12.6 |
| 2007 | 14.6 | 23.2 | 9.4 | 16.0 | 12.6 |
| 2008 | 14.2 | 21.9 | 10.6 | 16.5 | 10.8 |
| 2009 | 15.3 | 19.6 | 10.9 | 16.7 | 8.8 |
| 2010 | 16.4 | 18.8 | 10.5 | 15.0 | 9.2 |
| 2011 | 16.5 | 19.2 | 8.8 | 12.7 | 10.5 |
| 2012 | 15.2 | 17.6 | 9.6 | 14.1 | 11.2 |
| 2013 | 15.7 | 17.5 | 9.6 | 14.1 | 11.3 |
| 2014 | 14.7 | 17.4 | 9.2 | 14.2 | 12.4 |
Source: WardsAuto (various years)